P R O J E C T   3

R E S E A R C H

P R O J E C T  3    R E S E A R C H

B 2.2

Improving Pitches: Crowdsourcing as a Solution

In what way does the use of crowdsourcing platforms influence the quality and effectiveness of pitches for students?

For design students, it can be difficult to communicate the results of their design processes, however, pitching is crucial when trying to sell or present a concept. This research looks at presenting a pitch of a conceptual design to investors and other stakeholders, and how they can improve such a pitch. Specifically, it will look at whether using crowdsourcing platforms to get feedback aids design students in creating an effective pitch for the right audience.

This research makes use of a mixed methods approach with qualitative, in-depth user interviews and quantitative general questionnaires. It has shown that there is some interest in an app or platform that makes use of crowdsourcing to improve students’ pitches. However, the students surveyed appeared relatively unwilling to videotape themselves pitching and unwilling to pay for such a service, despite that being a key factor in boosting usage and participation